Kraft Leans More On MiO, Tang As Beverages Sales Show Strength

 In International

After successfully launching MiO in 2011 and signing an agreement with SodaStream in January 2012 that will see the company entering carbonated drinks market, Kraft Foods now hopes to build on its beverage division through increased marketing of MiO energy and introduction of new flavors of Tang in India through Cadbury’s distribution network.


Kraft has made a slew of efforts to push its beverages business in the recent years. The company competes with players like PepsiCo, General Mills and Kellogg. We have a price estimate of $34.68 for Kraft Foods, which is about 8{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} below the current market price.​ Forbes – Read more…
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