Merchandising Trends: Driving Consumption through Shopper Marketing

 In International

Before The Great Recession began, clean-floor policies played a prominent role in retailer efforts to enhance the shopping experience. The result was broader aisles, brighter lighting, and less promotional displays "cluttering" the aisles. When the downturn came, then evolved into a full-blown recession, retailers began to rethink their clean-floor policies and ratcheted up merchandising efforts in the name of emphasizing their value proposition.
In today’s world of ongoing economic trouble and conservative purchase behaviors, it is the value proposition that is playing a central role in the enhanced shopping experience. Merchandising is acting as a platform for communicating that value to the consumer. Times & Trends – Read more…

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