Woolworths reveals plans for hardware venture
RETAIL giant Woolworths has unveiled the branding for its big-box hardware joint venture just months ahead of its first store opening, dubbing the new chain Masters Home Improvement.
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Don Stallings, chief of the business Woolworths is opening in partnership with US home improvement chain Lowe’s, said the name represented "trust, knowledge and expertise", underlining the company’s plans to lead the market on service.
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