Korean train commuters embrace virtual grocery store

 In International, Tesco

Grocery giant Tesco has created virtual grocery stores enabling time-poor commuters to shop for groceries using their mobile phones while standing on a train platform.

Hoping to raise the level of convenience for commuters in South Korea, Home Plus — the Korean branch of Tesco  — recently launched a series of the stores on subway platforms making the most of commuter’s smartphones.  InsideRetail – Read more…

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