International

Consumers across developed and developing markets have shown significant preference for e-commerce and continue to embrace online shopping to address their growing need for convenience, better [...]

“All natural,” “fair trade,” “organic”—more and more products across the store include claims of sustainability. But what do all these claims mean? Describing a product as “sustainable” could [...]

The beauty industry is one driven by fast-moving trends. What’s popular one minute, may be behind the times less than a month later. Still, Nielsen research has found that three key macro trends [...]

There’s been a lot of buzz around small brands right now. Smaller brands want to be the next best thing and big brands want the growth of small brands. The heat is on and marketers everywhere are [...]

It’s never too early to start thinking about the next generation of shoppers. By 2025, there will be 2 billion members of Generation Z globally. Nielsen – Watch the video