Understanding the Macro Picture to Find Your Pocket of Growth

 In International
The dynamic economic environment across Asia continues to create both prosperity and stagnation among FMCG markets. Change creates uncertainty, but also brings opportunity. “Innovative disruption” in particular can create new value networks and companies that embrace these early will prosper immensely.
E-commerce – one such disrupter – is the beacon of hope for many markets to stimulate new and growing demand. Korea and China have leveraged e-commerce opportunities throughout the grocery sector, but online sales in the majority of other markets are still nascent for most categories.
The rapid increase in Asia’s “connected consumers” is set to be a game-changer that will lead to an explosion of e-commerce in the coming years. In India, internet penetration will increase from 26{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of consumers in 2015 to 67{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in 2020. In Thailand, it will jump from 41{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} to 69{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} during the same period. Nielsen – Read more…

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