Faithful Followers: Retailer Loyalty Programs Influence Store Choice in the Pacific

 In Australia, NewZealand

Consumers are faced with a dizzying array of retailers vying for their attention, and a retail loyalty program can be a determining factor for where they decide to shop. In fact, 56{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Australians and 57{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of New Zealanders who participated in Nielsen’s Global Loyalty Sentiment Survey agree that, all other factors being equal, they’ll buy from a retailer with a loyalty program over one without.

Done well, loyalty programs can also help drive more frequent visits and heavier purchasing. Around six in 10 Pacific loyalty program members (Australia: 59{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}; New Zealand: 61{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) agree that loyalty programs make them more likely to continue doing business with a company, and almost half (48{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) of Australians and New Zealanders agree that they shop more and spend more with a retailer who offers a loyalty program. Nielsen – Read more…

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