Understanding the Top Drivers Behind Shoppers’ Store Choices

In today’s retail environment where dollar sales growth has been small and unit sales growth flat, the main driver of retail channel and retailers’ sales levels has been changes in store count. While an uptick in penetration will always be an important part of any retailer’s strategy, it’s not the only tool in their tool belt. Keeping current shoppers happy and engaged boosts competitive advantage, increases average spend and protects the bottom line.
Yet, keeping shoppers satisfied has proven to be a formidable challenge for long-established retailers that have succumbed to a growing list of traditional, niche and digital competitors. There is an overwhelming abundance of choice for consumers across channels and formats. As choice runs rampant, retailers are constantly innovating new ways to engage consumers. But, how do they know which bets are the best bets? Nielsen – Read more…