Let Food Be Thy Medicine: Americans use Diet to Manage Chronic Ailments

 In International
Transparency. Rising health care costs. Technology access. While these factors are driving consumers’ growing focus on personal health and wellness, the rapidly aging U.S. population is another macro trend that retailers and manufacturers can’t afford to ignore. As of 2015, there were 48 million adults over age 65—accounting for 15{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of the total U.S. population. According to the U.S. Census Bureau, that figure is projected to reach just under 56 million by 2020 and more than 65 million by 2025.
Today, the Nielsen Ailment Survey reports that 39{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of households have an ailment sufferer. As the population ages, we will likely see a corresponding increase in chronic diseases and ailments. While managing these ailments in many cases requires taking medication or visiting health care professionals, consumers also realize that proper nutrition plays a vital role in prevention. According to Nielsen’s Global Health and Ingredient Sentiment Survey, 70{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of consumers around the globe—and 60{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Americans—said they actively make dietary choices to help prevent health conditions, such as obesity, diabetes and high cholesterol. Nielsen – Read more…

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