Globl MNCs & Local Giants: Winning in India

 In International
As the world has become more globalised and connected, companies have sought to capitalise on the opportunities presented by countries beyond their own. These opportunities are both supply-related like more abundant raw material or cheaper manpower, and demand-driven like growing incomes of larger consumer populations.
As these multi-national corporations (MNCs) have entered new ground, they have often proven, to be a boon for the local markets. Categories see higher levels of innovation, reach and assortment while consumers see an explosion of choices and sophistication. Suppliers get to work with global and standard commercial practices. Moreover, the general population finds greater employment opportunities and so on.
In the last few years we have also simultaneously seen another global phenomenon – the rise of local giants. Nielsen – Read more…

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