Groceries A Harder Digital Sell

 In Australia, NewZealand

Consumers, however, are not purchasing consumables online with as much fervour as other products. Only about 1 in 5 online Australian respondents say they’ve bought fresh groceries (18{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) or wine and alcoholic beverages (18{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) online.
To better understand consumers and understand their preference for in-store grocery shopping, Nielsen’s 2016 Global Connected Commerce Report investigated key digital motivators and barriers to online grocery shopping.
Less than 1 in 5 Australians say the best grocery deals are found online, only 1 in 3 say online grocery shopping is a time saver and 1 in 10 say the quality of groceries are better found in-store. Nielsen – Read more…

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