Jamie Oliver backs grower gripes over Woolworths sticker levy
Celebrity chef Jamie Oliver, the new face of a Woolworths advertising campaign, has weighed into a stoush between his employer and its vegetable growers, saying he sympathises with farmers.
Members of the peak vegetable supply body, AUSVEG, are being charged a 40¢-a-crate levy by Woolworths, to fund a ”Jamie’s Garden” advertising campaign, on top of an existing marketing levy.
AUSVEG said it has received ”a dozen to dozens” of complaints about the fee, including from a supplier that expects to pay $300,000 over the six-week campaign.
A letter to the group from Oliver said: ”Jamie, naturally, is concerned when he hears about small producers suffering financial hardship and your letter will be discussed with Woolworths further at our next senior-level meeting to ensure farmers are completely clear about the aims of the program.” Sydney Morning Herald – Read more…
Members of the peak vegetable supply body, AUSVEG, are being charged a 40¢-a-crate levy by Woolworths, to fund a ”Jamie’s Garden” advertising campaign, on top of an existing marketing levy.
AUSVEG said it has received ”a dozen to dozens” of complaints about the fee, including from a supplier that expects to pay $300,000 over the six-week campaign.
A letter to the group from Oliver said: ”Jamie, naturally, is concerned when he hears about small producers suffering financial hardship and your letter will be discussed with Woolworths further at our next senior-level meeting to ensure farmers are completely clear about the aims of the program.” Sydney Morning Herald – Read more…
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