Quality in question
House label brands now account for more nthan one fifth of supermarket sales – but Australians still doubt their nquality a study has found.
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nAccording to Drs Mauricio Palmeira and Dominic Thomas from Monash nUniversity’s Department of Marketing, consumers’ perception of the nquality of store-branded goods is influenced by whether or not there is an "value" brand in the same product range as a "premium" brand. Quality in question
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nAccording to Drs Mauricio Palmeira and Dominic Thomas from Monash nUniversity’s Department of Marketing, consumers’ perception of the nquality of store-branded goods is influenced by whether or not there is an "value" brand in the same product range as a "premium" brand. Quality in question
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