Great interview with Keith Choy, GlaxoSmithKline’s Asia–Pacific Consumer Healthcare, as he shares how they have used the pandemic as a catalyst to effect change. In this spirit I would commend [...]
Have you recently reviewed your store gradings?With lockdowns and restrictions, traditionally high ranking stores in CBD’s have lost sales, while suburban lower graded stores have increased [...]
Most people don’t want to hear or accept that “The most critical tools in successful e-commerce expansion are customer-centricity and a test-and-learn mindset.“This expansion [...]
40% of consumers tried new brands during COVID-19 crisis. Obviously this will have made some CPG manufacturers happy, while giving others nightmares. The fully story is still playing out, as [...]
After the flurry of initiatives, brought on by COVID-19, many organisations now appear to be in a stagnate position, which is why this quote is very poignant:“Ideally, all investment [...]
