Major influence on brand loyalty in 2024

Posted August 23, 2024

Do you know what is a major influence on brand loyalty in 2024? It’s something that has been driving FMCG and OTC loyalty for many years.

Answer: Consumers being able to purchase goods when in store, otherwise you invite them to try your competitors.

A recent McKinsey article highlights this as follows:
“4. Brand exploration. When they couldn’t find exactly what they needed because of pandemic-era supply chain disruptions, roughly half of consumers switched products or brands. That behavioral change has proved quite sticky: consumers continue to be open to exploring alternatives, and brand loyalty is fading across demographic groups.”