Demand At Both Ends: Growth Potential For Both Value and Premium Brands

A variety of factors have contributed to the slowly-eroding financial status of many Australian consumers. A decade of government volatility; inflation at a 17-year low; an environment of stagnant wage growth; and we are on the verge of a major housing downturn across our two biggest cities. Add to this, our consistent concerns around rising gas and electricity bills and the cost of fuel – it’s no surprise that consumers are actively seeking ways to save money on everyday expenses.

The latest results from The Conference Board® Global Consumer Confidence Survey⁺, conducted in collaboration with Nielsen, revealed that in the fourth quarter of 2018, more than half of all Australians (54%) said they had changed their spending to save on household expenses over the past year. And more than two-in-five (43%) of this group of consumers said they would switch to cheaper grocery brands as one of their key saving actions. Nielsen – Read more…