Omnichannel Fast Facts on the In-Store and E-Commerce Landscapes

There’s no doubt that e-commerce is reshaping the global retail industry. But while online shopping is driving much of the growth, offline sales in the fast-moving consumer goods (FMCG) market are up this year as well. Specifically, on- and offline FMCG sales totaled more than $1.01 trillion in the year ended Aug. 25, 2018, which is 2.6% more than a year ago. It is worth noting that e-commerce accounted for 5% of total omnichannel sales, but drove 40% of its growth.
Relative to total FMCG spending, U.S. consumers are increasing their online spending more than their in-store spending. In the year ended June 30, 2018, the average U.S. consumer spent $5,110 on FMCG items, which is up 1% from the prior year. Comparatively, the average consumer spent $378 online during the same period in the year ended Aug. 25, 2018, which represents an increase of more than 16% from a year earlier. Nielsen – Read more…