A QUICK HEALTH CHECK FOR NEW ZEALAND’S CONVENIENCE CHANNEL
Convenience retailers and Manufacturers have a huge opportunity to tap into the needs of time-poor, health conscious shoppers in New Zealand. To realise this opportunity, we need to know what these shoppers’ motivations are. Are they aspiring to be healthy, or are they truly healthy people? Are they willing to pay a price premium for healthier and more convenient products? What is the gap between who they are and who they perceive themselves to be?
CONVENIENCE GROWTH DRIVERS:
Globally, small format stores make up over one quarter of dollar market share and have seen a +13.6% growth year on year. This rapid growth is driven by 5 key factors being – smaller households, increasing percentage of women in the workforce, increasing urbanisation, the higher penetration of mobile devices, and the rise of eating out. This growth shows that this shopping format is suitable for the modern lifestyle, and the moment to leverage these trends is now. Nielsen – Read more…