THINK SMALL: UNLOCKING GROCERY GROWTH

Australian manufacturers need to think hard about where and how they are going to place their bets in 2018. We are a market that has collectively become accustomed to high growth. At the turn of the century (2000-2009), the industry enjoyed 6-7% dollar growth; while this decade recorded 3-4% average growth. Today, we are facing a different reality. In 2017, grocery dollar growth hit 1.3% – the lowest in two decades.
There is no denying we are in a deflationary environment. The key to unlocking future growth is to think small. Companies that are agile, entrepreneurial, and can think fast and outside the square with innovative and ‘edgy’ initiatives can succeed in this new low-growth environment. Nielsen – Read more…