12 Items or Less: The Small Basket Opportunity
On-the- go Kiwi consumers want their meals to be quick and convenient. Over the past year we’ve seen big increases in those who eat on the run (+10{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) and buy take-away food to eat at home (+45{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). For those with limited time between the end of the work day and dinner time, meal kits, such as My Food Bag, and prepared meals are proving to be invaluable; according to Nielsen Consumer and Media Insights research, over 250,000 New Zealanders had meal kits delivered in the past month.
The desire for dinner on the double extends to consumers’ grocery trips. Shoppers want a supermarket where it’s quick and easy to find what they need. New Zealanders are increasingly stopping at the store for just a few ingredients – the number of small baskets shops (12 items or less) have grown in value twice as fast as big shops over the past three years. With small baskets accounting for 45{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of New Zealanders shopping occasions and generating $1.4 billion in sales there’s ample opportunity for retailers and suppliers. Nielsen – Read more…
The desire for dinner on the double extends to consumers’ grocery trips. Shoppers want a supermarket where it’s quick and easy to find what they need. New Zealanders are increasingly stopping at the store for just a few ingredients – the number of small baskets shops (12 items or less) have grown in value twice as fast as big shops over the past three years. With small baskets accounting for 45{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of New Zealanders shopping occasions and generating $1.4 billion in sales there’s ample opportunity for retailers and suppliers. Nielsen – Read more…
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