Supermarket specials breed distrust, says Wesfarmers

 In Australia, Coles, NewZealand
Coles will cut promotions to stamp-out shopper distrust in the supermarket giant as intense competition forces it to invest in service and every-day low prices to stay ahead of the game.
The Wesfarmers-owned supermarket chain has been under pressure from Woolworths’ $1 billion investment in prices as well as Aldi’s expansion into South Australia and Western Australia. But chief executive Richard Goyder signalled it was close to the bottom of its current sales growth slump.
Comparable sales growth, a vital measure of retail wellbeing has fallen for four consecutive quarters at Coles as Woolworths claws back customers it abandoned to its fruitless foray into large-format hardware.
"All things being equal we expect to see a rebuild in the sales momentum," Mr Goyder said. Sydney Morning Herald – Read more…

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.