Woolworths uses data to build Amazon-proof fence

 In Australia, NewZealand, Woolworths
Woolworths is using its once-troubled loyalty scheme to fortify the supermarket business and try to build an Amazon-proof fence around its customers.
Seven months on from dumping its unpopular orange ticket program, a scheme that radically reduced the range of grocery products shoppers could earn rewards points from, Woolworths claims its simplified Rewards scheme now boasts 9.7 million members.
But the power of the new program is the data it collects and analyses through its $200 million stake in data analytics operation Quantium Group. Sydney Morning Herald – Read more…

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