In Australia, NewZealand
While grocery e-commerce is still relatively small in Australia – accounting for just over 2{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of total grocery sales – it is growing seven times faster than the total market. We predict that online consumer spending will inject up to $2 billion of incremental sales into the Australian grocery industry over the next five years.
Up until now, however, it has been hard to find examples of brands and retailers in the Australian FMCG industry who have mastered their offer in the online grocery space – the majority are still in the exploratory phase, testing different tactics and strategies to understand what works best in this market.
Nielsen Homescan research reveals the ‘20-20-20’ growth opportunity that grocery e-commerce represents to the Australian industry. With a substantial growth prize up for grabs, a strong focus on the dynamics and drivers of online trade is a surefire way for retailers and manufacturers to secure their slice of this lucrative pie. Nielsen – Read more…

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