Buying for Beauty: The Changing Face of New Zealand Creates New Opportunities for Cosmetics

 In Australia, NewZealand
The toiletries and cosmetics categories in New Zealand are poised to reap the benefits of our shifting demographic make up. A maturing population, increasing multiculturalism and the rise in connected commerce is influencing what beauty products we buy and where.
Future product development and marketing campaigns for toiletries and cosmetics should be planned with New Zealand’s aging population in mind. Today the number of consumers aged over 50 years old makes up 38{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of the population and this is expected to rise to as high as 43{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} by the year 2025. Often overlooked by advertising, there is an opportunity to speak more eloquently and to the 50+ group. Brand owners who get it right should reap the rewards; this group have higher disposable incomes and are very active in the community. Nielsen – Read more…

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