Not So Sweet: Sugar Consumption in Decline Due to Growing Consumer Health Concerns

 In Australia, NewZealand
​When it comes to staying healthy, consumers are all too aware of how the foods we eat can affect our overall health. In fact, Nielsen’s Global Health and Ingredient Sentiment Survey shows that 59{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Australian consumers say they actively make dietary choices to help prevent health conditions such as obesity, diabetes, high cholesterol and hypertension. One of these dietary choices includes avoiding sugar.
Almost a quarter (24{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) of Australian consumers follow a diet that limits the consumption of sugar, while 44{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} say they avoid sugar as an ingredient – 10 percentage points higher than the global average of 34{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}. Of the Australian consumers who avoid sugar in their diet, 30{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} do so because someone in their household has a medical condition that prohibits its consumption; while 56{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} choose not to buy sugar as they believe it is harmful to their health and that of their family. Nielsen – Read more…

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