Supermarket promotions at lowest level for over seven years

 In International
Turning to permanent price cuts to combat discounters – as nearly half of households now shop there
The proportion of consumer spend at U.K supermarkets that goes on items on promotion has hit its lowest level in over seven years.
In the four weeks ending 25 April 2016, 29{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of spend at U.K supermarkets went on products with temporary price cuts or multi-buy offers, the lowest level since February 2009 (also 29{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}).
Over the last two years, around 34{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of a typical supermarket shopping bill went on promotional items. However, to help combat the rise of the discounters, supermarkets are now turning temporary price reductions into permanent cuts. Consequently, there’s now less promotional activity as many prices are cheaper all-year round. Nielsen – Read more…

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.