Lion toppled as king of Australia’s beer jungle
Kirin-owned dairy and drinks group Lion will still have bragging rights in the front bar for the next few months, but will then reluctantly hand over its crown in Australia’s $14 billion beer market following an Australian Competition and Consumer Commission ruling.
Australia’s No.1 imported beer, Corona, which represents about 6 per cent of the total beer market in Australia, will shift later this year from being distributed by Lion to Australia’s other big brewer, CUB, which is owned by SABMiller.
But the transition will still take a few months because it requires other competition regulators around the world to approve a $145 billion global mega-merger where SABMiller itself is about to be swallowed, and for financial settlement to take place in that deal.
The competition regulator on Thursday officially announced it had given the green light to the local leg of the mega-merger between Anheuser-Busch InBev and SABMiller, the owner of Victoria Bitter and Carlton Draught. with the transfer of Corona easing any niggling concerns. Sydney Morning Herald – Read more…
Australia’s No.1 imported beer, Corona, which represents about 6 per cent of the total beer market in Australia, will shift later this year from being distributed by Lion to Australia’s other big brewer, CUB, which is owned by SABMiller.
But the transition will still take a few months because it requires other competition regulators around the world to approve a $145 billion global mega-merger where SABMiller itself is about to be swallowed, and for financial settlement to take place in that deal.
The competition regulator on Thursday officially announced it had given the green light to the local leg of the mega-merger between Anheuser-Busch InBev and SABMiller, the owner of Victoria Bitter and Carlton Draught. with the transfer of Corona easing any niggling concerns. Sydney Morning Herald – Read more…
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