Why Aldi sells such weird things
Have you ever gone out for milk and bread and come home with a traffic cone instead?
If the answer is yes, then you’re probably a university student. Or you shop at Aldi.
The German supermarket juggernaut has taken a sizeable chunk of Australian shoppers’ baskets with its cut-price private label products since opening its first store here in 2001.
But what has often drawn first-time shoppers are Aldi’s eclectic ‘special buys’ – limited edition products released twice a week, and which have resulted in customers queuing outside stores and sometimes asking: "why on earth would you sell that in a supermarket?" Sydney Morning Herald – Read more…
If the answer is yes, then you’re probably a university student. Or you shop at Aldi.
The German supermarket juggernaut has taken a sizeable chunk of Australian shoppers’ baskets with its cut-price private label products since opening its first store here in 2001.
But what has often drawn first-time shoppers are Aldi’s eclectic ‘special buys’ – limited edition products released twice a week, and which have resulted in customers queuing outside stores and sometimes asking: "why on earth would you sell that in a supermarket?" Sydney Morning Herald – Read more…
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