Loyalty cards useless for retailers, says Foodland boss

 In Australia, NewZealand
Loyalty programs for retailers are a waste of time, says independent supermarket chain Foodland’s chief executive, who predicts that Woolworths and Coles will be the biggest losers as German discounter Aldi expands outside the eastern states.
Foodland has about 32 per cent market share in South Australia’s $7 billion grocery market, just behind Coles and Woolworths, which have about 33 to 34 per cent each.
Foodland is preparing for its own aggressive expansion with 20 new stores planned over the next four years. Aldi opens its first store in the state on February 3.
Con Sciacca, who took over as chief executive of Foodland in late 2014, said he closely examined the benefits of loyalty programs in a comprehensive review of dozens of different programs, and found they had no benefit, and it was pointless for Foodland to introduce one. Sydney Morning Herald – Read more…

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