Five reasons investors are angry with Woolworths

 In Australia, NewZealand, Woolworths
It was supposed to be the fresh food campaign that leveraged Australia’s deep affection for the ANZAC legend and yet all it did was offend.
Undeterred by the backlash against Fresh in our Memories, the Woolworths marketing team dreamed up another campaign just six months later that alienated another segment of its customer base.
This time The Fresh Food People took aim at fresh food lovers, with an advertisement suggesting people who grew their own food and enjoyed fresh produce were dirt-eating freaks. Sydney Morning Herald – Read more…

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