Myer unleashes fashion brand attack in $600 million turnaround plan

 In Australia, Myer, NewZealand
Myer will target fashion-conscious women, improve its change rooms and ramp-up digital sales in a $600 million ploy to turn the company’s fortunes around.
The company on Tuesday revealed a five-year strategy aimed at shaking up its product range and improving customer experience in an effort to end a 20-year sales decline and which will see it take on arch rival David Jones by targeting higher end customers.  Sydney Morning Herald – Read more…

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