Coles’ Every Day Value strategy to come under scrutiny

 In Australia, Coles, NewZealand
Coles’ decision to shift towards everyday-low pricing will be put to the test this week, when the food and liquor chain releases its first quarterly results since adopting a hybrid promotional strategy late last year.
Analysts believe same-store food and liquor sales growth at Coles slowed from 4 per cent in the December quarter to 3.8 per cent or 3.9 per cent in the three months ending March, and top-line sales grew around 5 per cent, buoyed by new stores.  Sydney Morning Herald – Read more…

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