Could Amazon Do To Groceries What It Did to Books?

 In International
Amazon’s launch of Dash might be the best look we’ve had so far into how Amazon thinks about omnichannel.
And, its plans to totally disrupt the grocery category, for a start.
Omnichannel was a topic of passionate debate at Innovation Project 2015 and a concept that all retailers are trying vigorously to enable. Pure-play etailers, like Birchbox, Nasty Gal and Warby Parker, are opening physical storefronts. Pure-play retailers like Max Mara, Oscar de la Renta, and Louis Vuitton now have online sites. Multichannel retailers like Nordstrom, Macy’s, and Best Buy were among the early adopters of online and are doubling down on their ability to let consumers toggle seamlessly between digital and physical retail channels.
Of course, that’s why everyone is in such a mad rush to go “omni” – consumers with digital tools at their fingertips and a future that will be driven by the Internet of Things just puts more pressure on retailers to move right along with them.
Online marketplaces like eBay and 1stdibs and Alibaba and even Etsy – and more recently Groupon and Square – have put in place their own omnichannel onramps for merchants who are part of those marketplaces. Ma and Pa retailers can compete alongside big brands in virtual marketplaces that deliver hundreds of millions of eyeballs to their products while giving those consumers an easy way to buy and have their products delivered. And, some – like eBay and Etsy – also enable physical store card acceptance by making mPOS solutions available to their sellers.  PYMNTS – Read more…

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