From a single product to the building of a brand

 In Australia, NewZealand
When owners Trent Brock and Michael Howe began their retail kettle korn operation in 2011, they could never have imagined where they would be at today.  “We made a lot of learning mistakes in the beginning. We learned from those mistakes, corrected the issues and found what it really takes to take a retail product to a national market,” Brock said.

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From the beginning the two knew there was a void in the market for a truly, gourmet, small batch made popcorn product.  “Sales and new store groups continued to grow every single quarter. Within about 12 months our product was in almost every major store group,” Howe said.

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The sweet/salty original product was well received by consumers. Many requests and emails later, the company launched their new 12-bag multipack, featuring 12-13g bags of the original kettle korn.  “We sold… FMCGbusiness.co.nz – Read more

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