Private label pentration drops

 In Australia, Coles, NewZealand, Woolworths
While private labels have been the pick of the bunch for the last five nyears, a Neilsen report has identified that for the first time householdn penetration has dramatically fallen.
n Nielsen’s annual Retail and Shopper Trends Report reveals in the secondn quarter this year overall private label penetration drop by 0.7 percentn since the same time last year, with the largest drops being in the nbiscuit (-4.6 per cent), canned fruit/fruit snacks (-3.9 per cent) and ncake/pies & fresh pastries (-3.1 per cent) categories.  Retailbiz – Read More.

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