The Why Behind The Buy

 In International

The sluggish economy continues to divide consumers into two income groups, further influencing current purchasing trends.

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That’s according to Acosta Sales & Marketing’s biannual The Why? Behind The Buy report, compiled by AMG Strategic Advisors, Acosta’s growth strategy consulting unit.

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The report reveals that there is a pronounced "Tale of Two Shoppers." Despite divergent shopping behaviors, shoppers with annual incomes of less than $45,000 and those with annual incomes exceeding $100,000 are making purchasing decisions based on similar factors, including price:

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– 55 percent of shoppers bought more items on sale than last year.
– 71 percent of shoppers plan their trip before going to the store.
– 88 percent of shoppers have bought buy one-get one offers.
– 50 percent of shoppers clip coupons.

nProgressive Grocer – Read more…

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