Private brands favoured in the U.S.

A new study, based on an April 2012 survey, by Perception Research nServices (PRS) shows that U.S. shoppers are increasingly selecting nretail private brands (i.e. home brands).

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Of 600 primary household grocery shoppers aged 18–64, 86{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} purchased nthe home brand products on a regular basis. Paper products, cereals, ncleaning products, and canned and frozen vegetables are their favourite nprivate brand product categories. Since a 2010 survey, cookies, soft ndrinks (both carbonated and non-carbonated) and salty snack foods have nmoved into the top tier of regularly purchased private brand products. Australian Food News – Read More.​