Private brands favoured in the U.S.

 In Australia, NewZealand
A new study, based on an April 2012 survey, by Perception Research nServices (PRS) shows that U.S. shoppers are increasingly selecting nretail private brands (i.e. home brands).


Of 600 primary household grocery shoppers aged 18–64, 86{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} purchased nthe home brand products on a regular basis. Paper products, cereals, ncleaning products, and canned and frozen vegetables are their favourite nprivate brand product categories. Since a 2010 survey, cookies, soft ndrinks (both carbonated and non-carbonated) and salty snack foods have nmoved into the top tier of regularly purchased private brand products. Australian Food News – Read More.​

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