Coke loses its fizz in battle of the margins with Woolies
Coca-Cola Amatil is showing the bruises inflicted by supermarket muscle.
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If Coke doesn’t have the brand power to stare down Australia’s largest retailer, Woolworths, who does?
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That is the question being asked across Australia’s retail sector after Coca-Cola Amatil (CCL) released its full-year results, offering a clearer picture of its costly battle with Woolworths over profit margins in supermarket aisles.
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For Woolworths the challenge is how to protect its profit margins – probably the best for any supermarket operator in the world, according to the Morningstar analyst Peter Warnes – in the face of food price deflation and the heavy discounting of food and alcohol that marred its December half-year. Sydney Morning Herald – Read more…
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