JCDecaux introduces a suite of customisable audience and proximity targeting tools to launch ‘JCDecaux StreetTalk’
Formerly known as Highlights, the ‘JCDecaux StreetTalk’ network is uniquely geared to place advertiser brands on the streets where people live, reaching Australians in the heart of their local communities. With a newly developed suite of highly customisable targeting capabilities, JCDecaux will now tailor packages to take into account the unique dynamics of these communities better.
Max Eburne, General Manager, Sales & Marketing at JCDecaux says: “StreetTalk panels are located closer to the actual point of conversion than many other ATL channels, so the opportunity is to get audiences thinking about specific brands & relevant products before they go in store. Retail World – Read more…
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