Winning in an era of unprecedented disruption

 In International

Are you meeting consumers where they are—both physically and digitally?
Gone are the days when a retailer could rely on brand loyalty. Recent surveys have found that millennials tend to perceive newer brands as better and more innovative, and that more than 60 percent of Gen Z consumers are attracted to smaller “new” and “fun” brands. Many younger consumers, who want brands to be transparent and approachable, say they distrust large corporate brand names. Being an older, well-established brand name—once a major asset—is now something of a liability. McKinsey – Read more…

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