Inside the FMCG Industry’s $100 Billion Path to Online Maturation

 In International
In the next 5 to 7 years, between 70{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} and 80{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of food shoppers will buy online
$100 billion. That’s how much U.S. consumers will spend online for food and beverages by 2025, according to new a new report from Nielsen and the Food Marketing Institute (FMI).
According to a Nielsen Digital Shopper Fundamentals survey, in 2017, as many as 49{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Americans reported buying fast-moving consumer goods (FMCG) online, which is well past the standard 20{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} penetration tipping point for online maturation. History has shown that once industries pass this point, the path to online maturation—or 70{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} penetration in the digital marketplace—accelerates significantly. Nielsen – Read more…

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