Fresh food and confectionery driving Western European grocery growth

Between them, fresh food and confectionery/snacks accounted for 61{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of the growth in the grocery market across Western Europe last year, according to Nielsen retail performance data released today.

Consumers spent €4.3 billion more on fast-moving consumer goods (FMCGs) at grocery retailers across the nine* major Western European markets in 2016 than in 2015 – a growth of 0.9{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}. Fresh foods accounted for €1.6bn (38{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) of the overall growth, followed by confectionery/snacks (€1.0bn, 23{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) and alcoholic beverages (€849 million, 20{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). Consequently, these three categories alone accounted for 80{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of increased grocery spend in 2016. Nielsen – Read more…