What’s new—and what’s next—in consumer behavior around the world?
Recent survey results offer a snapshot of how global consumers are feeling. Tracking these data can help companies to understand the shifting landscape and improve the customer experience.
"What we saw is that overall fewer consumers, last time around, traded down. So there were fewer consumers who picked a less expensive brand last year than the year before."
Taking the pulse of consumers is a perennial challenge, and the behavior of shoppers changes quickly amid broader trends. So how are companies to keep pace in this ever-shifting landscape? Tracking consumer sentiment over time can give organizations a better understanding of how people shop, where they shop, and what differences matter across countries and demographics. In this episode of the McKinsey Podcast, McKinsey partner Alex Rodriguez and specialist Anne Martinez speak with McKinsey Publishing’s Monica Toriello about ways companies can stay in tune with trends as consumers evolve. McKinsey – Read more…