Asia: Tipping The Scales On Health And Wellness

 In International
Amid steadily rising reports that Asia is on the cusp of an obesity epidemic and growing speculation among the healthcare community that general health and wellness in Asia over the coming years is on a concerning trajectory, Asian consumers are becoming more conscious of their food choices and many say they are concerned about their weight.
A recent study undertaken by Nielsen found nearly one in two (46{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) Asian consumers think they are overweight and more than half (54{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) are actively trying to lose weight. For many consumers who are focused on weight loss, adjusting various aspects of their diet plays a key role in their weight loss strategy. In Vietnam, Malaysia and Thailand for example, the majority of consumers trying to lose weight are doing so by cutting down on fat, while in Singapore, Thailand and Vietnam, consumers are highly conscious of sugar and in Indonesia, India, Malaysia, Philippines and Vietnam consumers are trying to eat more fresh foods.
Whatever their weight loss approach, one thing is clear: Asian consumers are seeking out greater visibility of product ingredients and attributes, and want more information listed on product labels to help them make healthier food choices. Many consumers (66{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) say they are prepared to pay more for products that do not contain undesirable ingredients, and 81{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} will buy local and natural alternatives where possible. Nielsen – Read more…

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