Retail Loyalty Programs: Going Beyond the Wallets and into the Hearts of Singaporean Consumers

Singaporeans are always on the lookout for ways to add value to their purchases and they similarly appear to love loyalty programs. According to the latest Nielsen Global Retail Loyalty-Sentiment Survey, 69{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Singaporeans have highlighted that they belonged to one or more retail loyalty programs.
“Loyalty Programs are designed essentially to drive traffic, increase a retailer’s share of the consumer’s wallet and prompt additional purchases,” said Joan Koh, Managing Director, Nielsen Singapore and Malaysia. “For a loyalty program to be successful, it must be carefully tailored to deliver flexibility, greater value and connect to the needs of the customers.” Nielsen – Read more…