Australia’s beleaguered farmers are poised to unlock vast new export markets as producers, peak bodies and both sides of politics prepare to bury their differences to sell products into China under a "one brand, one logo" approach for the first time.
The new strategy – under wording and a trade symbol designed for maximum Chinese impact – would pitch Australia in a head-to-head race against the gold-standard in export marketing, "100{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} Pure New Zealand". Sydney Morning Herald – Read more…
The new strategy – under wording and a trade symbol designed for maximum Chinese impact – would pitch Australia in a head-to-head race against the gold-standard in export marketing, "100{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} Pure New Zealand". Sydney Morning Herald – Read more…