Traditional definitions of country of origin have become blurred. Some iconic ‘local’ brands are actually manufactured abroad, while some foreign brands have built a manufacturing presence here. And some global brands have been in the market for so long consumers perceive them to be local. Whichever way, brand origin can be a valuable asset for both global and local companies.
When it comes to choosing a product, do consumers prefer global brands or local ones? Around half of New Zealanders (52{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) try to buy NZ made products as often as possible but it really depends on the category. Nielsen – Read More…
When it comes to choosing a product, do consumers prefer global brands or local ones? Around half of New Zealanders (52{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) try to buy NZ made products as often as possible but it really depends on the category. Nielsen – Read More…
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