The cultural transformation of the American breakfast

 In International
Almost every sector of the food and beverage industry (restaurant operators, food retailers and CPG brands) is intently focused on “the breakfast occasion.” And for good reason: ongoing Hartman Group tracking of food and beverage occasions shows that almost a third (32{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) of eating and drinking events occur in the morning.
In our contemporary eating culture there are fewer rules about what to eat and drink. We often idealize having three balanced meals but rarely actually eat that way. This explains why we now see half of all eating and drinking occasions classified by consumers as snacking occasions. America’s cultural transition to a snacking culture is altering consumers’ shopping and eating behaviors and changing the meaning of the breakfast daypart.  SmartBlog – Read more…

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