Gas Price Fluctuations Fuel a Convenience Channel Opportunity

 In International
IRI’s MarketPulse survey provides insights regarding the impacts of fluctuating gas prices on consumer packaged goods (CPG) related behavior. For example, Q2 2013 results demonstrated that 44 percent of consumers are likely to cut spending on groceries if gas prices rise 50 cents. More than half (57 percent)  of consumers will reduce trips, and a similar – sized group (52 percent) will switch spending to stores that are closer to home, which may or may not include convenience stores.  IRi – Read more…

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