Retailers are being forced to pick up the tab for the abundance of new spirits products that have failed to resonate with consumers, according to Porter’s Liquor boss Giuseppe Minissale.
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New product development has been the liquor industry catch-cry over the last 12 months, but Minissale told TheShout there are a lot of "me-too" spirits products that have failed.
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"There’s no doubt something like Wild Turkey American Honey is working, but you could name five honey bourbons that haven’t worked," he said. The Shout – Read More.
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